branding style guide
Overview
Color Palette
Custom Icons
writing style guide
Writing Goals and Principles
Voice
Tone
Writing About Blue Tusk Digital
Grammar and Mechanics: Formatting
Grammar and Mechanics: Punctuation
Grammar and Mechanics: People, Places, and Things
Web Elements
Writing for Accessibility
Word List
Help center
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Advice and answers from the Blue Tusk team. For any additional questions, please
contact us
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How to create a Google Tag Manager (GTM) account
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Don’t have a GTM account yet? No worries! This tutorial walks you through setting one up in just a few minutes.
Written by
Rebecca Vizcardo
How to grant user access in Google Tag Manager (GTM)
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Learn how to give our team access to your GTM account. We use GTM alongside GA4 to properly track your conversions.
Written by
Rebecca Vizcardo
How to accept a Google Ads invite
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We’ll send you a Google Ads invite to get started. Here’s how to accept it quickly and easily.
Written by
Rebecca Vizcardo
How to remove a manager from your Google Ads account
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Need to remove a manager from your account? We’ve got you covered. This tutorial walks you through it step by step.
Written by
Rebecca Vizcardo
How to find your Google Ads customer ID
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We’ll need your customer ID to access your account. Here’s exactly where to find it in just a few clicks.
Written by
Rebecca Vizcardo
How to grant user access in Google Analytics 4 (GA4)
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Learn how to give our team access to your GA4 account so we can start tracking conversions in your ads account.
Written by
Rebecca Vizcardo
How to link Google Business Profile to your Ad Grant account
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For local ads with map packs, we'll need your Google Business Profile connected to your Ad Grant account. We've included simple steps to connect your businesss profile to your account.
Written by
Rebecca Vizcardo
Why the Ad Grant can’t compete with paid ads
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You’ll hear us mention that certain keywords typically won’t do well in an Ad Grant account, sometimes failing to generate any traffic or spend at all. This page explains the why.
Written by
Rebecca Vizcardo
The five awareness audiences explained
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When we talk strategy, you'll hear us mention the five awareness audiences and the marketing funnel. This page breaks down what those mean, so the terms make sense whenever they come up.
Written by
Rebecca Vizcardo