How to create a Google Tag Manager (GTM) account

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Don’t have a GTM account yet? No worries! This tutorial walks you through setting one up in just a few minutes.
Rebecca Vizcardo
Written by
Rebecca Vizcardo

Step 1: Start the process<manly-salmon>.<manly-salmon>

Go to www.google.com/tagmanager and click the Start for Free located in the top right corner.

On the next screen, click Create Account.

Step 2: Set up your account<manly-salmon>.<manly-salmon>

Under Account Name, enter your website URL.

Under Container Setup, add your business name.

Scroll down to Target Platform and select Web.

Step 3: Accept and finish<manly-salmon>.<manly-salmon>

Once your account is ready, a pop-up will appear with Google Tag Manager’s Terms & Conditions. Click Yes.

You’ll then see your GTM snippet, the script that goes on your website. Copy it and paste it into your site’s code.

You’re all done!