Custom icons.

The majority of icons used on our website have been custom made. Each of these icons may have more than one specific usage. In general, they should not be considered for primary use.

A custom representing "custom reporting". This icon contains our branded look and colors.
Possible Uses:
Custom Reporting
Detailed Reports
Performance Report
A custom representing "landing pages". This icon contains our branded look and colors.
Possible Uses:
Landing Pages
Custom Landing Pages
No Templates Used
A custom representing "quality traffic". This icon contains our branded look and colors.
Possible Uses:
Quality Traffic
Custom Donor Persona
A custom representing "remarketing". This icon contains our branded look and colors.
Possible Uses:
Display Remarketing
A custom representing "SaaS". This icon contains our branded look and colors.
Possible Uses:
SaaS
A custom representing "A/B testing". This icon contains our branded look and colors.
Possible Uses:
A/B Testing
Split Testing
A custom representing "paid social". This icon contains our branded look and colors.
Possible Uses:
Paid Social
A custom representing "eCommerce". This icon contains our branded look and colors.
Possible Uses:
Ecommerce
A custom representing "conversion rate optimization (CRO)". This icon contains our branded look and colors.
Possible Uses:
Not All Testing Created Equal
Conversion Rate Optimization
A custom representing "Google Grants". This icon contains our branded look and colors.
Possible Uses:
Google Ad Grants
Google Grants
A custom representing "competitor research". This icon contains our branded look and colors.
Possible Uses:
Competitor Research
A custom representing "complete ownership". This icon contains our branded look and colors.
Possible Uses:
Complete Ownership
A custom representing "paid search". This icon contains our branded look and colors.
Possible Uses:
Paid Searches
A custom representing "lead generation". This icon contains our branded look and colors.
Possible Uses:
Lead Generation
A custom representing "compliance checks". This icon contains our branded look and colors.
Possible Uses:
Compliance
Application
A custom representing "certified team". This icon contains our branded look and colors.
Possible Uses:
Contact Us
Certified Team
Certified
A custom representing "ad creation". This icon contains our branded look and colors.
Possible Uses:
Creation
Account Structure
A custom representing "copywriting". This icon contains our branded look and colors.
Possible Uses:
Copywriting
Conversion Writing
A custom representing "quick turnaround". This icon contains our branded look and colors.
Possible Uses:
Quick Turnaround
Attention Ads
Maximize Campaigns
A custom representing "conversion tools". This icon contains our branded look and colors.
Possible Uses:
Conversion Tools
Conversion Copywriting
A custom representing "fair pricing". This icon contains our branded look and colors.
Possible Uses:
Pricing
A custom representing "pop ups and heat maps". This icon contains our branded look and colors.
Possible Uses:
Pop-Ups
Heat Maps
A custom representing "keyword research". This icon contains our branded look and colors.
Possible Uses:
Keyword Research
Analytics
A custom representing "conversion tracking". This icon contains our branded look and colors.
Possible Uses:
Conversion Tracking
Tracking
A custom representing "email updates". This icon contains our branded look and colors.
Possible Uses:
Email Updates
Newsletter
A custom representing "pre and post-click strategy". This icon contains our branded look and colors.
Possible Uses:
Pre and Post Click
Post Click Strategy
Pre Click Strategy
A custom representing "phone calls". This icon contains our branded look and colors.
Possible Uses:
Phone Support
Call Rail
Call Tracking
A custom representing "onboarding". This icon contains our branded look and colors.
Possible Uses:
Onboarding
Pre and Post Click
branding style guide
OverviewColor PaletteCustom Icons
writing style guide
Writing Goals and PrinciplesVoiceToneWriting About Blue Tusk DigitalGrammar and Mechanics: FormattingGrammar and Mechanics: PunctuationGrammar and Mechanics: People, Places, and ThingsWeb ElementsWriting for AccessibilityWord List
BTD Style Guide in grey.
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© Blue Tusk Digital 2021. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License.
For design inspiration and resources we used Mailchimp, Buzzfeed, AP Style Guide, and UNC.