Color palette.

We use multiple palettes for various web elements. Ava Blue is our main color and must be used at least 10% on all designs.

All colors.

Ava Blue
#2C6EE9
Fuzzy Ava
#051533
Bahamas
#00B8FF
Pixie Dust
#E9F9FF
Sonic Indigo
#130F49
Paradise Purple
#6872E5
Spicy Lilac
#F5F4FF
Manly Salmon
#F16A6C
Generous Black
‍#3D3F40
Cloudy
#9298AD
Silver Fox
#CFD1E0
Silky Grey
#E1E2EB
Organic Milk
‍#FFFFFF
Periwinkle
#F8F8FF
Bouncy Rose
#FFF5f6

Page sections.

Organic Milk
‍#FFFFFF
Periwinkle
#F8F8FF
Fuzzy Onyx
#0C092D

Proposals and case study backgrounds.

Organic Milk
‍#FFFFFF
Spicy Lilac
#F5F4FF
Periwinkle
#F8F8FF
Bouncy Rose
#FFF5f6

Typography.

Fuzzy Onyx
#0C092D
Sonic Indigo
#130F49
Manly Salmon
#F16A6C
Bahamas
#00B8FF

Links and buttons.

Ava Blue
#2C6EE9
Manly Salmon
#F16A6C
Cloudy
#9298AD
Sonic Indigo
#130F49

Links and buttons hover.

Manly Salmon
#F16A6C
Fuzzy Onyx
#0C092D
Generous Black
‍#3D3F40

Forms.

Organic Milk
‍#FFFFFF
Cloudy
#9298AD
Silky Grey
#E1E2EB
Silver Fox
#CFD1E0

Forms’ success or error message.

Bahamas
#00B8FF
Pixie Dust
#E9F9FF
Manly Salmon
#F16A6C
Bouncy Rose
#FFF5f6
branding style guide
OverviewColor PaletteCustom Icons
writing style guide
Writing Goals and PrinciplesVoiceToneWriting About Blue Tusk DigitalGrammar and Mechanics: FormattingGrammar and Mechanics: PunctuationGrammar and Mechanics: People, Places, and ThingsWeb ElementsWriting for AccessibilityWord List
BTD Style Guide in grey.
Terms of UsePrivacy PolicyCookie PolicyContact Us
© Blue Tusk Digital 2021. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License.
For design inspiration and resources we used Mailchimp, Buzzfeed, AP Style Guide, and UNC.