Case studies: Big wins, bigger impact.

We knew we had some challenges, such as a lack of technical know-how and tools to ascertain which digital tactics were performing best. Various team members had tried so many things without ending previous tests, our efforts were effectively cannibalizing each other. Enter Carlos and the team at Blue Tusk Digital, who began a thorough analysis of all our platforms. They quickly identified several key changes to make immediately and others to follow later. Within a month, we were seeing marked improvements, and over the past year, they’ve tested various strategies and proven where our strengths lie and where they don’t. Today, our digital strategy is more streamlined, easier to manage, and more impactful than it has been in years.

The Blue Tusk team’s work has been incredible from day one. They took our Google Ads account from not-too-shabby to holy-smokes-I-had-no-idea-that-was-possible. As a result, we’ve been able to reach more of our target audience with the same budget. And best of all, Blue Tusk explained everything to us along the way, and really educated us on how to think about our digital marketing in a more sustainable and scientific way. Incredible.

When I moved from one non-profit to another, I again retained Blue Tusk Digital to manage our Google AdWords Grant. Blue Tusk supports our non-profit with effective turnkey Google Grant solutions - account management, ad development, optimization, reporting, and hands-on client service to maximize our Grant spending month after month. Blue Tusk continues to be proactive, creative, and a tremendous resource for our non-profit organization.

A few years ago, Frost Valley applied for the “Google Grants Pro,” and we now receive $40,000 per month in advertising. Managing Google Ads on my own was a task that I not only didn’t have time for but was out of my realm of expertise. I have worked with Blue Tusk Digital for several years now, and we talk about our camp’s goals and what programs we need to push. About 23% of our website traffic comes from ads, and there’s no way we could reach that many people without Blue Tusk’s Google Grant management expertise.

As a department of one, I am incredibly thankful for the Blue Tusk team. During the initial few months, they took the time to learn my goals, walked me through the process of using our Google Ads Grant, and worked tirelessly to make sure that we were getting the most bang for our buck! I meet monthly with the Blue Tusk team, who always answers my questions (no matter how simple!) and takes the time to walk me through our report (progress, insights, etc.). This team was an incredible resource during the pandemic, and I know that our enrollment and awareness goals would not have been met without their insight on promoting our programs through Google. Thank you, thank you, thank you!