Let’s work together

Google Grant management that turns your visitors into conversions.

No long-term contracts. No set-up or hidden fees.
Hero Swirl
our happy google grant management partners

Do you feel your Google Grant is being wasted ?

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Are you not tracking tier 1 or tier 2 conversions in Google Analytics?
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Is your landing page not converting the way it should?
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Are your ads not paired with a custom landing page?
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Are you overspending on your Google Grant management?
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Have you been burned by unreliable agencies before?
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Need help coming up with clear and consistent ads?
If you answered ‘yes’ to any of the above, don’t worry, you’re not alone. We’re here to help you get the most out of your Google Grant account. 👇

Why choose our Google Grant team ?

You’re part of an organization that you can be genuinely proud of – you deserve better than just clicks. By pairing your Google Grant ads with tailored, branded landing pages and conversion rate optimization (CRO), we’ve been able to help nonprofits like yours achieve success online.
Google grant approach
Google Grant management path describing our approach.
1

You teach us about your nonprofit.

First, we’ll start with a call to learn about your programs and get a solid idea of what sets you apart from other nonprofits in your industry.
2

You’ll get recommended keywords.

We’ll use powerful tools like Ahrefs to provide you with a list of recommended keywords to target. We’ll also take a sneak peek 👀 into your competitor’s ads, so you can beat them at their own strategy.
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

"I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance."

3

You’ll get custom landing pages.

After you approve the keywords we should target, we’ll create custom landing pages that match your branding, encouraging people to take action.
4

We provide you with a new strategy.

Based on our findings, we’ll create new ads and pair them with your new landing pages, all while setting up proper conversion tracking in Google Analytics. Tracking helps us understand which ads are most profitable and which waste budget.
what’s included in our

Google Grant management service.

dedicated certified team
Our working relationships with nonprofits go all the way to 2013, and we happen to be one of the first 10 agencies to receive Google’s certification.  
application
We’ll have your nonprofit approved for a GoogleGrant as part of our service. Even better, you’ll benefit from our 100% success rate.
suspension reversal
We’re here to help you reactivate your Grant, which is included in the Google Grant management plan you choose, 100% free of charge.
account clean up
We’ll take a deep dive into your analytics and account to strengthen what’s working, and we’ll cut out waste that’s holding you back.
pre and post click
We’ll build an efficient pre and post-click strategy alongside Google Analytics to guarantee your conversions are tracked down to the root keyword.
keyword research
We’ll maximize the value of your Google Grant by providing you with a thorough recommendation of relevant paid and organic keywords.
custom reporting
Track your weekly, quarterly, and yearly campaign results in a way that best suits you. We’re here to customize our reports to support your needs.
flexible contracts
How we offer short term agreements and we're there to serve the client. Not locking them. Earning their business.
template-free landing pages

CRO is the key to effectively use Google Grants.

Our number one priority is to create high quality and high-converting traffic. 🚀 We make this happen by aligning your Google Grant strategy with conversion rate optimization (CRO). From there, we send your targeted traffic to relevant, high-converting, and completely original landing pages In the end, your potential donors are moved to take meaningful action.

All Google Grant work is done in-house.

Custom landing pages will boost 🚀 your ad performance, but the creation process can get messy if it's not done correctly. Having too many teams involved can slow down productivity.

To avoid delays, all of our Google Grant management work, from creating memorable ads to building custom landing pages, is done in-house.
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A/B testing for more conversions.

For us, a powerful Google Grant campaigns always combine two vital elements:
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A relevant, user-friendly landing page.
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Rigorous split testing (Also known as A/B testing).
Want more conversions? Start utilizing split testing. It’s been proven that split testing can catapult a page’s conversions by 60%.
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Not all testing is created equal.

While we are big believers in A/B testing, we know what to split test and what not to. Only split testing button colors isn’t why we’re CRO experts. We only test ideas that can significantly improve your conversions and conversion rate.
A custom representing "conversion rate optimization (CRO)". This icon contains our branded look and colors.
A headshot of Amanda Hinski.
Amanda Hinski, Chief Marketing Officer
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“A few years ago, Frost Valley applied for the “Google Grants Pro,” and we now receive $40,000 per month in advertising. Managing Google Ads on my own was a task that I not only didn’t have time for but was out of my realm of expertise. I have worked with Blue Tusk Digital for several years now, and we talk about our camp’s goals and what programs we need to push. About 23% of our website traffic comes from ads, and there’s no way we could reach that many people without Blue Tusk’s Google Grant management expertise.”

Google Grant case studies.

Harvest
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How we achieved a 15X ROI for Harvest using Google Grants.
Read more
Religion
/
Google Grants
Bat Conservation International
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How we increased BCI’s monthly unique visitors by over 130%.
Read more
Animals
/
Google Grants
Appalachian Trail Conservancy
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How we generate over 3,200 emails per month using Google Grants.
Read more
Environment
/
Google Grants
View our case studies

Frequently asked questions.

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Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓
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What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service – take advantage of our 100% success rate. 😁
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Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose – 100% free of charge. 😲
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Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to ensure you stay compliant and receive your $10K every month. 💯
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How often will you optimize my account?

We’ll maximize your Google Grant’s potential by tuning-up your account with the following tasks on a weekly basis – or as often as your nonprofit’s unique situation requires. 🤗

• A/B ad split testing
• A/B landing page split testing
• Analytics improvements
• Competitor analysis
• Keyword expansion
• Negative keyword additions
• ROI conversion tracking
• Single theme AdGroups (STAG)
• Single keyword AdGroups (SKAG)
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What can I expect in the first 30-days?

Within the first 30-days, we’ll take the time to understand your nonprofit’s objectives and values. From there, we’ll conduct exhaustive keyword research, thoroughly look into your data, build highly effective conversion tracking that gets to the root keyword, and we’ll apply The Olympic Technique. 🙌
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Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
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Do you require long term agreements?

We only require a three-month agreement followed by month-to-month. 👏
No obligations – No BS

What you’ll get in your free review.

Maximize your budget
Discover what ads and keywords are wasting money.
Best practices
Learn best practices for the ad platform you’re using.
Website performance
Find out how to turn your website visitors into customers.
Competitor research
See what keywords your competitors are targeting.
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Get a review from Michael