Let’s work together

Google Grant management focused on quality-traffic and lead gen.

No long-term contracts. No set-up or hidden fees.
Hero Swirl
a few of our happy Google Grant Management clients

Signs your Google Ad Grant is being mismanaged.

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Your current strategy is not effectively utilizing marketing funnels.
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Your account has hundreds, if not thousands, of keywords.
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You've noticed a gradual decrease in ad spend over the past few weeks or possibly months.
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Your campaigns are unorganized and you’re nervous to see what ads are currently running.
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You’re a local nonprofit finding it challenging to utilize your grant effectively.
If any of the above sound too familiar, don’t worry, you’re not alone. We’re here to help you get the most out of your Google Grant. See below how we can help you.👇

You deserve better.

You’re part of a nonprofit that you’re genuinely proud of—you deserve to work with experts. No more random traffic from the Philippines (you’d be surprised how often this happens), or thousands of keywords in your account to see what sticks. You need a data driven strategy that works around the Google Grant limitations, not against them. Pro Tip: The Google Grant is usually not great for fundraising; don’t be misled.
the first 30-days
Google Grant management path describing our approach.
1

You teach us about your work.

First, we’ll schedule a meeting to learn more about your work, how you’d like to use your grant, what conversions (goals) you’ll like to track, and what sets you apart from other nonprofits in your industry. 👍
2

You’ll get an in-depth look.

We’ll secure the Google Grant (if you need it) or audit your account. Then, based off your feedback, what we find on your website, and a competitor peek 👀we’ll provide you with recommended keywords.
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high-touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance.

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3

You’ll get proper conversion tracking.

To track the conversions that are important to you, we’ll utilize GA4 and GTM. No GA4 or GTM? Leave it to us, we’ll handle everything for you. 👍
4

You’ll get a new strategy.

We take everything we learned to create a strategy that aligns with your goals: increase traffic, lead generation, or both. 🙌 Pro Tip: Lead generation should be a focus at all times.
how we provide you with great value

Google Grant management highlights.

account clean up
If your account has thousands of keywords and unorganized campaigns, this is a major red flag. It's time for a clean-up. We have you covered at no cost.
lead gen campaigns
Lead generation should be a core focus in your strategy. We implement custom landing pages and CRO techniques to improve lead gen campaigns.
keyword research
Not all keywords are a good fit. We’ll help you identify which keywords make sense for your nonprofit and which ones you should stay away from.
marketing path
Don’t assume that people will donate just because your ads ask them to. We’ll provide a strategy that puts new potential donors on the right path.
understanding limitations
The Google Ad Grant comes with limitations. We implement strategies that work around those limitations, not work against them.
application
We’ll help your nonprofit get approved for a Google Grant. Even better, we do this 100% pro bono for all nonprofits. No strings attached, we promise.
suspension reversal
We’re here to help you reactivate your grant. Like the Google Grant application, we do this pro bono for any nonprofit that reaches out.
custom dashboard
Track your data monthly, weekly, daily or as often as you'd like. We’re here to customize our dashboards to support your needs.
utilizing your google grant for lead gen

Want to generate leads? CRO is key.

With a lead gen focused strategy, our number one priority is to create high-quality and high-converting traffic. 🚀 We make this happen by implementing the right keywords, along with A/B testing and other optimization strategies, commonly known as conversion rate optimization (CRO).

How we approach custom landing pages.

Implementing custom landing pages is the best way to increase leads. Simply sending traffic to your homepage won’t provide the results you’re looking for. A personalized landing page eliminates distractions and helps the visitor concentrate on the specific goal you want them to achieve (lead generation).

While landing pages are great, the creation process can get messy if done incorrectly. Having too many teams involved can slow down production, which is why all of our work is done in-house.
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A/B testing for more conversions.

For us, powerful lead generation campaigns always combine at least two vital elements:
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A relevant, user-friendly landing page.
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CRO strategies, such as A/B testing.
Pro Tip: Start utilizing A/B split testing. It’s been proven that split testing can catapult a page’s conversions by 60%.
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There’s more than just A/B testing.

While we are BIG believers in A/B testing, there are many CRO tools to choose from. We implement different CRO strategies that can significantly improve your results. Pro Tip: Don’t A/B test button colors.
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A headshot of Amanda Hinski.
Amanda Hinski, Chief Marketing Officer
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We receive the $40,000 Google Grant Pro every monthManaging Google Ads on my own was a task that I not only didn’t have time for but was out of my realm of expertise. I have worked with Blue Tusk Digital for several years now, and we talk about our camp’s goals and what programs we need to push. About 23% of our website traffic comes from ads, and there’s no way we could reach that many people without Blue Tusk’s Google Grant management expertise.

Google Ad Grant case studies.

St. Baldrick’s Foundation
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How we spend the entire $40K Grant Pro for the first time in account history
Read case study
Health
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Google Grant
Harvest
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How we achieved a 15X ROI for Harvest using Google Grants.
Read case study
Religion
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Google Grant
Bat Conservation International
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How we increased BCI’s monthly unique visitors by over 130%.
Read case study
Animals
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Google Grant
View case studies

Are we a match?

We’re excited about the opportunity to work together and understand you’ll have some questions before getting the ball rolling. This quick Q&A covers a lot of the basics. If you have additional questions, drop a quick “hello” if you want to speak to us directly, and one of our friendly reps will be in touch!
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Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant management connoisseurs. 🤓
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What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service – take advantage of our 100% success rate. Additionally, we do this for any nonprofit, pro bono, that reaches out.  😁
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Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant – 100% free of charge. 😲
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Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to help you stay compliant and receive your $10K every month. 💯
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How often will you optimize my account?

We’ll maximize your Google Grant’s potential by tuning up your account with the following tasks as often as your nonprofit’s unique situation requires. 🤗

• A/B ad split testing
• A/B landing page split testing
• Analytics improvements
• Competitor analysis
• Keyword expansion
• Negative keyword additions
• ROI conversion tracking
• Single theme AdGroups (STAG)
• Single keyword AdGroups (SKAG)
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What can I expect in the first 30-days?

Within the first 30-days, we’ll take the time to understand your nonprofit’s goals and values. From there, we’ll conduct a keyword research, thoroughly look into your data, and build highly effective conversion tracking. 🙌
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Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
No obligations. No BS. 💩

Free account review.

Maximize your budget
Discover what campaigns are wasting your budget.
Best practices
Learn best practices for the ad platform you’re using.
Website performance
Find out how to improve your website to boost performance.
competitor research
See what campaigns/ads your competitors are running.
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