Hey there, good hooman πŸ‘‹
Welcome to the Blue Tusk Style Guide.

Hey there, good hooman. πŸ‘‹ Welcome to the Blue Tusk Style Guide.

This is our company style guide for content and branding. Its purpose is to create branding that is clear and consistent across all channels. Please refer to this guide any time you write or design for Blue Tusk. This guide is best viewed on desktop.
Branding style guide: Our branding guide provides basic colors, palettes, logo variations, as well as other web element styles.
Writing style guide: Our writing guide is so much more than a manual for basic grammar. It’s quite untraditional in both format and content. We even break many grammar rules in favor of achieving clarity, practicality, and preference.


If you work at another organization.

Our guide is available for you to use as you see fit. It’s also completely free. The only thing we request is that you give us credit.