Let’s work together
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Google Grant proposal
PPC and paid social proposal

How we’re taking

VisionServe Alliance Members

to new heights!

Who we are: We’re a US-based digital advertising agency specializing in Google Grants with a strong focus on conversion rate optimization (CRO). Since 2013, we’ve supported nonprofits like yours to achieve the metrics that matter most: leads, conversions, and ROI. 🙌

hey
VisionServe Alliance Members
,
Explore your proposal!
Google Grant proposal
PPC and paid social proposal

30% Discount for All

VisionServe Alliance Members

!

Who we are: We’re a US-based digital advertising agency specializing in Google Grants with a strong focus on conversion rate optimization (CRO). Since 2013, we’ve supported nonprofits like yours to achieve the metrics that matter most: leads, conversions, and ROI. 🙌

hey
VisionServe Alliance
 members,
Explore your proposal!
6 columns and 5 rows of pink dots.Featured illustration for proposals.
during the first 30-days

What you can expect working with us.

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1

You teach us your target audience.

First, we identify your ideal web visitor 🧔 and learn what motivates them to get involved. Then, we’ll focus on what makes you different and what sets you apart from other nonprofits in your industry.
2

You’ll get recommended keywords.

We’ll use powerful tools like Ahrefs to provide you with a list of recommended keywords to target. We’ll also take a sneak peek 👀 into your competitor’s ads, so you can beat them at their own strategy.
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance.

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3

You’ll get landing page insights.

We’ll do an in-depth research of your Google Grant account and organic website traffic. We’ll get rid of mistakes and double down on what's working. 👍
4

We provide you with a new strategy.

We take everything we learn and create new ads that align with your vision and goals, all while setting up proper conversion tracking through Google Analytics. Tracking helps us understand which ads are most profitable and which cause waste.
what youll get

Working with our team.

You’ll work with talent.
We have the honor of being only one of ten agencies to receive Google’s Ad Grants Certification on a global level.🏅

You’ll stay in the loop.
We'll schedule monthly, bi-weekly, or weekly calls (your preference) ensuring you're up-to-date with your account. 👏

You’ll approve everything.
We value complete transparency, so we’ll make sure to keep you “in-the-know” with everything we do. We aim to keep you consistently informed about the actions we take. We never create without your approval. 🤙

You’ll rest easy.
Don’t fret; we’ll get your Grant reactivated as a part of any plan you choose – 100% free of charge. 🤯

phone calls
email updates
detailed reports
certified account reps
A headshot of Javier Folgar.
Javier Folgar, Director of Communications
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“I’ve been working with Blue Tusk Digital for several years. At my prior organization, they dramatically improved our Google Grant performance. With their talents and expertise, I knew they would bring the same results to BCI. Within less than a year, Blue Tusk increased our CTR by over 130%, bringing in 225% more supporters to BCI.”

(Google Grant client since 2015)
providing a Winning Program

How your account will succeed.

You deserve better than a set it and forget approach. To ensure you’re maximizing the potential of your Google Grant, we’ll keep your account in tip-top shape by performing all of the tasks below every week or as often as needed.

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Quality score improvements
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Ad extension development
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Keyword match types
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Keyword expansion
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Single keyword AdGroups
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Single theme AdGroups
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ROI conversion tracking
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Analytic improvements
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Historical data research
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Competitor analysis
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Negative keyword addition
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A/B split testing
a/b split test
keyword expansion
ad group creation
keep you compliant
Google Grant Report Example Page 1.Google Grant Report Example Page 2.Google Grant Report Example Page 3.
monthly, weekly, and yearly reports

Your Google Grant report.

See your campaign results with monthly, weekly, and yearly report updates. View your best performing ads, keywords, and much more! Our reports show information most other agencies keep hidden.

In the example report, you’ll see how we generated over $16,000 for Harvest in donations (conversion value) while decreasing the cost per conversion and freeing up aprograms.

Download report
focusing on post-click

High converting landing pages.

If your goal is to focus on turning clicks to conversions (email subscriptions, donations, memberships, etc.), then you can rely on us to bring you traffic that is nothing less than high quality and high-converting. We make this happen by pairing your strategy with conversion rate optimization (CRO). You’ll start receiving targeted traffic to relevant, high-converting landing pages that we design in Unbounce (with free consulation, you can choose to design these yourself as well) encouraging visitors to take valuable action. In addition, your post-click strategy will include conversion tools like Hotjar and UserTesting to regularly A/B test different ideas. High converting landing pages is available on our Premium Plus and Prestige service plan.

no templates used
pop-ups and Heatmaps
Scroll maps and recording
multi step form
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solutions you’ll appreciate

How we provide you with even more value.

quality traffic
Unfortunately, not all traffic is good traffic. Our job is to deliver relevant visitors back to your website, the ones who are most likely to convert.
complete ownership
All the work we do is all yours now, and it remains yours when the job is done. All the work we do for you is 100% yours. All of it. Always. Forever.
custom reporting
Custom reports that are tailored to your unique needs and include metrics that will have the most significant impact on your growth. 
competitor research
We’ll keep you regularly updated and informed on your competition’s ads, keywords, and landing pages so you can get ahead of them. 
pre and post click strategy
Our focus looks at the entire visitor flow, from pre-click to post-click. Our goal is to build a strategy that delivers a 1:1 experience for all users. 
quick turnarounds
We regularly enhance your campaign and improve its performance. Our aim is to turnaround updates/creation within only a few days.  
conversion tracking
With proper account tracking, we’ll be able to credit all conversions to specific keywords, ad copy, landing pages, channel, and more.
copywriting
We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. 
pros and cons of your account

Your video review is ready.

You need in-depth insights from an audit – a PDF or an email with bullet points doesn’t provide the real value your team deserves. To make sure you’re getting the most out of this free review, we’ve put together a quick video for you. You’ll discover at least five problem areas of your account, and we’ll even provide quick solutions on how to fix it. We also provide chapters so you can quickly jump around from one problem area to the next. Enjoy!

2013

Year Founded

$750K

Largest Monthly Budget Managed

98%

Yearly Client Retention

100%

Work Completed In-House

your monthly investment
YOUR MONTHLY INVESTMENT – 30% OFF FOR ALL VISIONSERVE ALLIANCE MEMBERS

No set-up or hidden fees. No long-term contracts.

premium
Full management.
$500
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$10K or $40K Google Grant
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Account optimization.
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Unlimited campaigns/ads/keywords.
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Application – 100% guarantee.
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Suspension reversal.
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Recurring strategy calls.
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Monthly, weekly, or quarterly reports.
premium plus
Management and CRO.
$1,500
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Everything in Premium.
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Lead generation strategy.
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Landing page creation.
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Conversion copywriting.
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Yahoo/Bing Ad Grant management.
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Scroll map and recording.
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Pop-up and heat maps.
prestige
Management, CRO, and Paid Ads.
$3,000
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Everything in Premium Plus.
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Manage $4,000+/mo in ad spend.
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Oversee all advertising channels, like Facebook, Twitter, Google Ads, etc.
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Weekly strategy calls. (recommended)
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Remarketing/display ads.
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Advance audience targeting.
premium
Full management.
Original Price $500/mo.
$350
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$10K or $40K Google Grant
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Account optimization.
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Unlimited campaigns/ads/keywords.
A dark blue check mark icon.
Application – 100% guarantee.
A dark blue check mark icon.
Suspension reversal.
A dark blue check mark icon.
Recurring strategy calls.
A dark blue check mark icon.
Monthly, weekly, or quarterly reports.
premium plus
Management and CRO.
Original Price $1,500/mo.
$1,050
A dark blue check mark icon.
Everything in Premium.
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Lead generation strategy.
A dark blue check mark icon.
Landing page creation.
A dark blue check mark icon.
Conversion copywriting.
A dark blue check mark icon.
Yahoo/Bing Ad Grant management.
A dark blue check mark icon.
Scroll map and recording.
A dark blue check mark icon.
Pop-up and heat maps.
prestige
Management, CRO, and Paid Ads.
Original Price $3,000/mo.
$2,100
A dark blue check mark icon.
Everything in Premium Plus.
A dark blue check mark icon.
Manage $4,000+/mo in ad spend.
A dark blue check mark icon.
Oversee all advertising channels, like Facebook, Twitter, Google Ads, etc.
A dark blue check mark icon.
Weekly strategy calls. (recommended)
A dark blue check mark icon.
Remarketing/display ads.
A dark blue check mark icon.
Advance audience targeting.

Hey

VisionServe Alliance Members

, 👋

I’m Michael Mentado.

Director of Google Grants @ Blue Tusk Digital

I wanted to take this moment to thank you for the opportunity to work together. We only send proposals to nonprofits we know we can help grow. So, we’re excited about the chance to get to work with

VisionServe Alliance Members

. If you’re ready to get started, click the button below. Chat soon!

Let’s get started
A photo of Michael Mentado.

Frequently asked questions.

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Do you offer any maintenance packages

Yes, we do! We offer a $250 plan. 🌟

What's included:
Update 1-3 AdGroups per month.
• Monthly account work.
• Unlimited campaigns/AdGroups/keywords.
• Suspension reversal.
• Email support only.
• Monthly account reports.
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How many AdGroups do you create in the first month?

Typically, we’ll create 25-50 AdGroups in the first month. With that being said, more isn’t always better. There is a delicate balance between being strategic and creating to create. 👍
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Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
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How often will you optimize my account?

We’ll maximize your Google Grant’s potential by tuning-up your account on a weekly basis, or as often as needed. 🤗
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Do you offer any paid-in-full discounts?

We do! We require a 12-month agreement (paid full) to receive one free month. 💵
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Where are landing pages designed?

Unbounce! The platform allows us to install Hot Jar, dynamic text replacement, pop-ups, and much more. You can also choose to design the landing pages yourself (we’ll provide free consultation) – this allows you to stay at a lower plan, but start focusing on conversions. 🔥
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Do you need access to our website to design the landing pages?

Nope! We’ll host your landing page through Unbounce, so your page URL might look like "ads.yournonprofit.org". Going this way ensures we can make changes to the page without accidentally damaging your website. 😉
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Will you install Google Tag Manager (GTM)?

Most clients only use Google Analytics. That said, if you want to simplify where all your codes “live on your website” through Google Tag Manager (GTM), we can help! Even better, there’s no extra fee. We’ll help you determine what you’re trying to track on your website, so we can effectively report it back to GTM. 😎
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Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓
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What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service–take advantage of our 100% success rate. 😁
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Do you write the ad and landing page copy?

Of course we do! We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. ✍️
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Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose–100% free of charge. 😲
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Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to ensure you stay compliant and receive your $10K every month. 💯
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Do you require long term agreements?

We only require a three month agreement followed by month-to-month. 👏