“We knew we had some challenges, such as a lack of technical know-how and tools to ascertain which digital tactics were performing best. Various team members had tried so many things without ending previous tests, our efforts were effectively cannibalizing each other. Enter Carlos and the team at Blue Tusk Digital, who began a thorough analysis of all our platforms. They quickly identified several key changes to make immediately and others to follow later. Within a month, we were seeing marked improvements, and over the past year, they’ve tested various strategies and proven where our strengths lie and where they don’t. Today, our digital strategy is more streamlined, easier to manage, and more impactful than it has been in years.”
Kathleen Ruddy
Chief Executive Officer
“Blue Tusk has been an incredible partner in helping JFSLA maximize our Google Ad Grant and expand our digital advertising efforts through Google Ads. Their team took the time to understand our organization and develop a thoughtful strategy that helps connect people with the wide range of programs and resources we provide, from mental health and domestic violence services to food assistance and support for new parents. Since partnering with Blue Tusk, our campaigns have generated more than 29,000 clicks and 487,000 impressions, while utilizing nearly $288,000 of our available Google Ad Grant funding. Through their expertise and ongoing support, we have also expanded into Google Ads to promote critical services like food pantry programs. We truly value Blue Tusk' strategic guidance, responsiveness, and commitment to helping nonprofits like JFSLA reach more people, connect community members with vital resources, and make a greater impact in our community.”
Diana Vasquez
Communications Associate
“Soroptimist came to Blue Tusk Digital after a bad experience with our previous agency, which had let our Google Ad Grant fall into neglect. Meeting Carlos was a huge relief—he repaired our account and has been a pleasure to work with for several years now. Carlos performed a full overhaul of our underperforming campaigns, taking the time to carefully retrain and reorganize our account for sustainable performance rather than chasing quick wins. Under our previous agency, we were leaving thousands of dollars in ad spend on the table every month. Thanks to Blue Tusk, we now average 92.5% budget utilization and a 10.5% CTR—more than double the 5% benchmark for Ad Grant accounts.”
Karen Rauppius
Manager of Digital Marketing & Growth
“Blue Tusk Digital has been a great partner in helping us get the most out of our Google Ad Grant. Since working together, our CPC dropped by ~39%, clicks nearly doubled, CTR improved by ~325%, and impressions grew by ~185%. They understand the unique challenges nonprofits face. They’re a thoughtful, strategic partner, and we’d recommend them to any nonprofit looking to get more value and impact from their Google Ad Grant.”
Megan Dias
Director of Marketing
“I’ve been working with Blue Tusk Digital for several years. At my prior organization, they dramatically improved our Google Ads performance. With their talents and expertise, I knew they would bring the same results to BCI. Within less than a year, Blue Tusk increased our CTR by over 130%, bringing in 225% more supporters to BCI.”
Javier Folgar
Director of Communications
“VisionServe Alliance has partnered with Blue Tusk to manage its Google Ad Grant successfully and to offer grant management services to 130+ member organizations. Blue Tusk provides vital insights and enhanced ad campaigns to maximize grant benefits, plus a comprehensive grant management dashboard—to view grant spending and performance metrics, as well as highly detailed campaign- and ad-level metrics, available for the current period, historically, and comparatively.”
Sue Draddy
Marketing Consultant
“Blue Tusk Digital has been an exceptional partner in managing our Google Ad Grant account since 2019. Their expertise has helped generate countless donations—including record-breaking months of revenue, all while achieving a 14.92% click-through rate, nearly three times Google’s benchmark. We’re incredibly grateful for their impact, responsiveness, and continued partnership.”
Your Ad Grant isn’t broken. It’s boxed in. I'll show you the limitations most don’t talk about, and how Power Pages, our unique strategy, gets you past them.
