In 60 days, we helped Camp Sweeney start maxing out their Ad Grant
.
Camp Sweeney is a nonprofit summer camp near Gainesville, Texas built specifically for children and teens with Type 1 diabetes. Campers leave with the skills, confidence and community to handle a diagnosis that can otherwise feel isolating.
“Here at Camp Sweeney, our experience as a non-profit Camp for Children with Type 1 Diabetes, in working with Blue Tusk Digital, has been outstanding. Our intent to reach a larger audience in the Type 1 community, where we could expand our reach to potential new Campers while sharing 77 years of our Camp story through an enhanced social media reach, was our main objective. Carlos, our Blue Tusk Digital representative, and his team, have been a pleasure to work with and have given us an opportunity to not just meet, but exceed our expectations!”
Bob Cannon
Program Director
the challenge
Big potential, not enough bandwidth in the day
.
Like a lot of nonprofits running lean, Camp Sweeney had an active Ad Grant but no one on the team had the bandwidth to launch new campaigns. It was always something they wanted to tackle, just never quite the right moment until they brought us in.
issue 01
Free budget sitting on the shelf
.
The Ad Grant had never been put to work. Starting campaigns requires a learning curve, and smaller nonprofits rarely have the time to spare to learn the skills needed to launch them.
issue 02
No account structure to build on
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There were no sitelinks, callouts or structured snippets in place, and no rules set up to track what was working. Camp Sweeney's Google Business Profile wasn't linked either, so there was no path into map pack results.
issue 03
No content built for the Ad Grant to use
.
Camp Sweeney had some light content on their site, but nothing built for the kind of in-depth guide search traffic responds to. There was no cornerstone piece yet to anchor a Power Page around.
The Approach
The Power Pages strategy, built for Camp Sweeney
.
We built Camp Sweeney a proper Power Page, what we believe every Ad Grant needs to actually succeed. From there we rebuilt the account structure and set things up to compete for map pack visibility too.
solution 01
In-depth guides written for parents
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We built Camp Sweeney's first real Power Page, an in-depth guide written for parents searching for help right after a Type 1 diabetes diagnosis. It gave the account a proper piece of content strong enough to support real search traffic, with room to bring more guides in over time.
solution 02
Account structure rebuilt from scratch
.
We set up sitelinks, callouts and structured snippets, along with rules to track what was actually working. Camp Sweeney's Google Business Profile was linked too, opening the door to map pack visibility.
solution 03
A strategy built for the long run
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With the Power Page and account structure in place, we set Camp Sweeney up to keep maxing out the Ad Grant every month going forward, not just in the first push.
the results
From zero to maxing out the Ad Grant every month
.
Within 60 days of launch, Camp Sweeney went from spending nothing to maxing out their Ad Grant, and they haven't missed a month since. Across a year and a half, that turned into real reach for families searching for help right when they need it most.
60
Days
kpi highlight
We helped Camp Sweeney go from zero spend to maxing out their Ad Grant in just 60 days, and they've utilized 96.5% of it every month since.
Achieved
96.5%
Percent of Ad Grant utilized on average every month since launch.
Achieved
$173,766
Total Ad Grant spend from January 2025 through June 2026.
