Let’s work together
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Google Grant management proposal
PPC and paid social proposal

How we’re taking

Save Soil Foundation

to new heights!

Who we are: We’re a digital advertising agency based in the US that specializes in Google Grant management and places a strong emphasis on conversion rate optimization (CRO). Since 2013, we have been helping nonprofits like yours achieve important metrics such as leads, and high-quality traffic. 🙌

hey
Gaurav
,
Explore your proposal!
Google Grant proposal
PPC and paid social proposal

30% Discount for All

Save Soil Foundation

!

Who we are: We’re a US-based digital advertising agency specializing in Google Grants with a strong focus on conversion rate optimization (CRO). Since 2013, we’ve supported nonprofits like yours to achieve the metrics that matter most: leads, conversions, and ROI. 🙌

hey
 members,
Explore your proposal!
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during the first 30-days

What you can expect working with us.

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1

You teach us about your mission.

First, we’ll learn how you’d like to use your grant and what sets you apart from other nonprofits in your industry. Then, we identify your ideal web visitor 🧔 and learn what motivates them to get involved.
2

You’ll get recommended keywords.

We’ll use tools like Ahrefs to provide you with a list of recommended keywords to target. We’ll also take a sneak peek 👀 into other similar nonprofits to ensure you’re targeting the same keywords.
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance.

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3

You’ll get GA4 and GTM tracking.

Tracking conversions will be a breeze with Google Analytics 4 and Google Tag Manager. If you’re missing GA4 or GTM, we’ll handle this for you. 👍
4

You’ll get a new strategy.

We take everything we learned to create a strategy that aligns with your goals: increase traffic, lead generation, or both. 🙌 Pro Tip: Lead generation should be a focus at all times.
the team

Highlights of working with us.

You’ll work with talent.
We are proud to be among the first ten agencies worldwide to achieve Google’s Ad Grants Certification. Our team has been assisting nonprofits like yours since 2013.🏅

You’ll stay in the loop and own everything.
We value your preferences, and that’s why we offer flexible scheduling options. Whether you prefer monthly, bi-weekly, or weekly calls, we’ll ensure you’re always in the loop about your account. Moreover, all the work we do, including custom pages, will be exclusively yours even after we’ve completed our agreement. 👏

You’ll approve everything.
Transparency is key for us, so we promise to keep you informed every step of the way. Our aim is to provide you with regular updates on our activities. Rest assured, we won’t develop new ads or landing pages without your consent, unless we don’t hear back from you for quite a while. 😅

You’ll get your Google Grant.
Don’t stress! If your Google Grant is suspended, we’ll handle the reactivation process and help you maintain eligibility on a monthly basis. And if you don’t already have a Google Grant, we’ll assist you in obtaining one with our unbeatable 100% success rate. 🤯

phone calls
email updates
DETAILED REPORTS
CERTIFIED ACCOUNT REPS
experts since 2013
staying in the loop
approve all work
google grant application
recurring meetings
Ga4 and gtm set-up
google meet
recorded meetings
A headshot of Javier Folgar.
Javier Folgar, Director of Communications
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“I’ve been working with Blue Tusk Digital for several years. At my prior organization, they dramatically improved our Google Grant performance. With their talents and expertise, I knew they would bring the same results to BCI. Within less than a year, Blue Tusk increased our CTR by over 130%, bringing in 225% more supporters to BCI.”

(Google Grant client since 2015)
providing a Winning Program

How your account will succeed.

You deserve better than a set it and forget approach. To ensure you’re maximizing the potential of your Google Grant, we’ll keep your account in tip-top shape by performing all of the tasks below as often as needed.

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Quality score improvements
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Ad extension development
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Keyword match types
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Keyword expansion
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Single keyword AdGroups
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Single theme AdGroups
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ROI conversion tracking
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Analytic improvements
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Historical data research
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Competitor analysis
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Negative keyword addition
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A/B split testing
a/b split test
keyword expansion
ad group creation
keep you compliant
power pages
quality score improvement
marketing funnel
lead gen
Google Grant Report Example Page 1.Google Grant Report Example Page 2.Google Grant Report Example Page 3.
monthly, weekly, and yearly reports

Your Google Grant report.

Stay informed about your campaign’s performance with our report updates. Gain visibility into your best-performing ads, keywords, and much more! We believe in transparency, and our reports reveal information others keep hidden. Pro tip: Request a custom report that suits your preferences.

In the example below, you’ll see how we generated over $16,000 in donations (conversion value) for our client while decreasing the cost per conversion (donation).

Download report
focusing on lead gen campaigns

CRO and custom landing pages.

If your goal is to turn clicks into emails, you can trust us to deliver high-quality traffic that converts well. We achieve this by combining your strategy with conversion rate optimization (CRO) and custom landing pages we design in Unbounce (you can also choose to create the pages yourself). We’ll use CRO tools like Hotjar and UserTesting, which will allow us to conduct A/B tests regularly, along with other strategies. Below are a few other CRO strategies you can expect, along with a few landing pages we've designed. Custom landing pages are only available in our Prestige plan.

no templates used
pop-ups and Heatmaps
Scroll maps and recording
multi step form
custom landing pages
pop-ups and Heatmaps
Scroll maps and recording
multi step form
cro platforms
a/b testing
clicks to leads
dynamic text replacement
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solutions you’ll appreciate

How we provide you with even more value.

quality traffic
Unfortunately, not all traffic is good traffic. Our job is to deliver relevant visitors back to your website, the ones who are most likely to convert.
complete ownership
All the work we do is all yours now, and it remains yours when the job is done. All the work we do for you is 100% yours. All of it. Always. Forever.
custom reporting
Custom reports that are tailored to your unique needs and include metrics that will have the most significant impact on your growth. 
competitor research
We’ll keep you regularly updated and informed on your competition’s ads, keywords, and landing pages so you can get ahead of them. 
pre and post click strategy
Our focus looks at the entire visitor flow, from pre-click to post-click. Our goal is to build a strategy that delivers a 1:1 experience for all users. 
quick turnarounds
We regularly enhance your campaign and improve its performance. Our aim is to turnaround updates/creation within only a few days.  
conversion tracking
With proper account tracking, we’ll be able to credit all conversions to specific keywords, ad copy, landing pages, channel, and more.
copywriting
We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. 
pros and cons of your account

Your video review is ready.

You need in-depth insights from an audit – a PDF or an email with bullet points doesn’t provide the real value your team deserves. To make sure you’re getting the most out of this free review, we’ve put together a quick video for you. You’ll discover at least five problem areas of your account, and we’ll even provide quick solutions on how to fix it. We also provide chapters so you can quickly jump around from one problem area to the next. Enjoy!

2013

Year Founded

$750K

Largest Monthly Budget Managed

98%

Yearly Client Retention

100%

Work Completed In-House

your monthly investment
YOUR MONTHLY INVESTMENT – 30% OFF FOR ALL VISIONSERVE ALLIANCE MEMBERS

No set-up or hidden fees. No long-term contracts.

premium
Full management.
$500
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$10K or $40K Google Grant.
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1-2 Power Pages per month.
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Monthly account reports.
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GA4 and GTM set-up
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Recurring monthly strategy calls.
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Unlimited campaigns/ads/keywords.
premium plus
Full management with faster results.
$650
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Everything in Premium.
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2-3 Power Pages per month.
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Weekly or bi-monthly calls.
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Yahoo/Bing ad grant management.
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Power Page budget optimization.
prestige
Full management and CRO.
$1,500
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Everything in Premium Plus.
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Lead generation strategy.
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Landing page creation.
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Conversion copywriting.
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Scroll map and recording.
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Pop-up and heat maps.
premium
Full management.
Original Price $500/mo.
$350
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$10K or $40K Google Grant.
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1-2 Power Pages per month.
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Monthly account reports.
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GA4 and GTM set-up.
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Recurring monthly strategy calls.
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Unlimited campaigns/ads/keywords.
premium plus
Full management with faster results.
Original Price $650/mo
$455
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Everything in Premium.
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2-3 Power Pages per month.
A dark blue check mark icon.
Weekly or bi-monthly calls.
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Yahoo/Bing ad grant management.
A dark blue check mark icon.
Power Page budget optimization.
prestige
Full management and CRO.
Original Price $1,500/mo
$1,050
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Everything in Premium Plus.
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Lead generation strategy.
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Landing page creation.
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Conversion copywriting.
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Scroll map and recording.
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Pop-up and heat maps.

Hey

Gaurav

, 👋

I’m Michael Mentado.

Director of Google Grants @ Blue Tusk Digital

I wanted to take this moment to thank you for the opportunity to work together. We only send proposals to nonprofits we know we can help grow. So, we’re excited about the chance to get to work with

Save Soil Foundation

. If you’re ready to get started, click the button below. Chat soon!

Let’s get started
A photo of Michael Mentado.

Frequently asked questions.

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Do you offer any maintenance packages

Yes, we do! We offer a $250 maintenance plan. 🌟

What's included:
Update 1-2 AdGroups per month.
• Monthly account work.
• Unlimited campaigns/AdGroups/keywords.
• Suspension reversal.
• Quarterly strategy calls.
• Monthly account reports.
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Do you offer Microsoft Ads for Social Impact?

Yes, we do, the Premium Plus plan includes this service. 😉
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How many AdGroups do you create in the first month?

Typically, we’ll create 25-50 AdGroups in the first month, but it all depends on the type of client. With that being said, more isn’t always better. There is a delicate balance between being strategic and creating to create. 👍
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Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
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How often will you optimize my account?

We’ll maximize your account’s potential by tuning-up your account as often as needed. 🤗
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Do you offer any paid-in-full discounts?

We do! We require a 12-month agreement paid in full to receive one month free. 💵
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Where are landing pages designed?

Unbounce! The platform allows us to install Hot Jar, dynamic text replacement, pop-ups, and much more. You can also choose to design the landing pages yourself (we’ll provide free consultation). Choosing to create the pages yourself, allows you to stay at a lower plan, but introduce lead gen to your campaigns. 🔥
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Do you need access to our website to design the landing pages?

Nope! We’ll host your landing page through Unbounce, so your page URL might look like "ads.yournonprofit.org". Going this way ensures we can make changes to the page without accidentally damaging your website. 😉
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Will you install Google Tag Manager (GTM) and Google Analytics 4 (GA4)?

Yes, we’ll do this for you! Even better, there’s no extra fee. 😎
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Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓
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What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service–take advantage of our 100% success rate. 😁
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Do you write the ad and landing page copy?

Of course we do! We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. ✍️
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Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose–100% free of charge. 😲
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Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to ensure you stay compliant and receive your $10K every month. 💯
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Do you require long term agreements?

We only require a three month agreement followed by month-to-month. 👏