Let’s work together
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Google Grant proposal
PPC proposal

We’re taking

the Kimball Art Center

to new heights!

Who we are: We’re a US-based digital advertising agency specializing in Google Grants with a strong focus on conversion rate optimization (CRO). Since 2013, we’ve supported nonprofits like yours to achieve the metrics that matter most: leads, conversions, and ROI. 🙌

hey
Meisha
,
Explore your proposal!
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during the first 30-days

What you can expect working with us.

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1

You teach us about your nonprofit.

First, we’ll start with a call to learn about your programs and get a solid idea of what sets you apart from other nonprofits in your industry.
2

You’ll get recommended keywords.

We’ll use powerful tools like Ahrefs to provide you with a list of recommended keywords to target. We’ll also take a sneak peek into your competitor’s ads, so you can beat them at their own strategy. 👀
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

"I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance."

3

You’ll get custom landing pages.

After you approve the keywords we should target, we’ll create custom landing pages that match your branding, encouraging people to take action.
4

We provide you with a new strategy.

Based on our findings, we’ll create new ads and pair them with your new landing pages, all while setting up proper conversion tracking in Google Analytics. Tracking helps us understand which ads are most profitable and which waste budget.
what youll get

Working with our team.

You’ll work with talent.
We have the honor of being only one of ten agencies to receive Google’s Ad Grants Certification on a global level.🏅

You’ll have complete freedom.
We only require a three-month agreement followed by month-to-month. 👏

You’ll have your very own team.
You’ll have the focused expertise of a dedicated account rep, CRO designer, Director of PPC, and our CEO keeping an eye on your account every week. 🙌

You’ll have a new member of your team.
Some nonprofits need a vendor/agency, but we don’t fit that mold. We believe in being a true collaborative partner, so we can offer you valuable, in-depth insights and actionable tactics that bolster your account’s performance. 😉

You’ll be in the loop.
We value complete transparency, so we’ll make sure to keep you “in-the-know” with everything we do. We aim to keep you consistently informed about the actions we take. 🤙

You’ll rest easy.
Don’t fret; we’ll get your Grant reactivated as a part of any Google Grant management plan you choose – 100% free of charge. 🤯

phone calls
email updates
detailed reports
certified account reps
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Javier Folgar, Director of Communications
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“I’ve been working with Blue Tusk Digital for several years. At my prior organization, they dramatically improved our Google Grant performance. With their talents and expertise, I knew they would bring the same results to BCI. Within less than a year, Blue Tusk increased our CTR by over 130%, bringing in 225% more supporters to BCI.” – View case study.

(Google Grant client since 2015)
providing a Winning Program

Weekly Google Grant work.

You deserve better than a set it and forget approach. To ensure you’re maximizing the potential of your Google Grant, we’ll keep your account in tip-top shape by performing all of the tasks below every week or as often as needed.

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Quality score improvements
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Ad extension development
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Keyword match types
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Keyword expansion
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Single keyword AdGroups
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Single theme AdGroups
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ROI conversion tracking
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Analytic improvements
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Historical data research
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Competitor analysis
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Negative keyword addition
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A/B split testing
a/b split test
keyword expansion
ad group creation
keep you compliant
Google Grant Report Example Page 1.Google Grant Report Example Page 2.Google Grant Report Example Page 3.
monthly, quarterly, and yearly

Google Grant report.

We’re all about transparency. See your campaign results with monthly, quarterly, and yearly report updates. View your best performing ads, keywords, and much more! Our reports show information most other agencies keep hidden.

In the example report, you’ll see how we generated over $16,000 for Harvest in donations (conversion value) while decreasing the cost per conversion and freeing up budget to advertise other programs.

Download report
focusing on post-click

High converting landing pages.

You can rely on us to bring you traffic that is nothing less than high quality and high-converting. We make this happen by pairing your strategy with conversion rate optimization. You’ll start receiving targeted traffic to relevant, high-converting landing pages that we design in Unbounce, encouraging visitors to take valuable action. In addition, your post-click strategy will include conversion tools like Hotjar and UserTesting to regularly A/B test different ideas.

no templates used
pop-ups and Heatmaps
Scroll maps and recording
multi step form
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solutions you’ll appreciate

How we provide you with even more value.

quality traffic
Unfortunately, not all traffic is good traffic. Our job is to deliver relevant visitors back to your website, the ones who are most likely to convert.
complete ownership
It’s all yours now, and it remains yours when the job is done. All the work we do for you is 100% yours. All of it. Always. Forever.
custom reporting
Custom reports that are tailored to your unique needs and include metrics that will have the most significant impact on your growth. 
competitor research
We’ll keep you regularly updated and informed on your competition’s ads, keywords, and landing pages so you can get ahead of them. 
pre and post click strategy
Our focus looks at the entire visitor flow, from pre-click to post-click. Our goal is to build a strategy that delivers a 1:1 experience for all users. 
quick turnarounds
We regularly enhance your campaign and improve its performance. Our aim is to turnaround updates/creation within only a few days.  
conversion tracking
With proper account tracking, we’ll be able to credit all conversions to specific keywords, ad copy, landing pages, channel, and more.
copywriting
We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. 
pros and cons of your account

Your video review is ready.

You need in-depth insights from an audit – a PDF or an email with bullet points doesn’t provide the real value your team deserves. To make sure you’re getting the most out of this free review, we’ve put together a quick video for you. You’ll discover at least five problem areas of your account, and we’ll even provide quick solutions on how to fix it. We also provide chapters so you can quickly jump around from one problem area to the next. Enjoy!

2013

First Client Gained

200+

Nonprofit Clients

97%

Client Retention

0

Rejected Grants

your monthly investment

No set-up fees. No long-term contracts.

premium
Per month.
$500
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Weekly account work.
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Unlimited campaigns/ads/keywords.
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Application – 100% guarantee.
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Suspension reversal.
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Monthly strategy calls.
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Monthly, quarterly, and yearly reports.
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Weekly compliance checks.
premium plus
Per month.
$1,000
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Everything in Premium.
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Lead generation strategy.
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Landing page creation.
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Conversion copywriting.
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A/B testing.
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Scroll map and recording.
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Pop-up and heat maps.
prestige
Per month.
$2,000
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Everything in Premium Plus.
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Manage up to $4,000/mo in ad spend.
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Oversee all advertising channels, like Facebook, Twitter, Google Ads, etc.
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Weekly strategy calls.
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Remarketing/display ads.
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Call analytics and recording (CallRail).
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Advance audience targeting.

Hey

Meisha

, 👋

I’m Michael Mentado.

Director of PPC @ Blue Tusk Digital

I wanted to take this moment to thank you for the opportunity to work together. We only send proposals to nonprofits we know we can help grow. So we’re excited about the chance to get to work with

the Kimball Art Center

. If you’re ready to get started, click the button below. Chat soon!

Let’s get started
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Frequently asked questions.

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Do you offer any paid-in-full discounts?

We do! We require a 12-month agreement (paid full) to receive a 10% discount. 💵
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Where are landing pages designed?

Unbounce! The platform allows us to install Hot Jar, dynamic text replacement, pop-ups, and much more. 🔥
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Do you need access to our website?

Nope! We’ll host your landing page through Unbounce, so your page URL might look like "ads.yournonprofit.org". Going this way ensures we can make changes to the page without accidentally damaging your website. 😉
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Will you install Google Tag Manager (GTM)?

Most clients only use Google Analytics. That said, if you want to simplify where all your codes “live on your website” through Google Tag Manager (GTM), we can help! Even better, there’s no extra fee. We’ll help you determine what you’re trying to track on your website, so we can effectively report it back to GTM. 😎
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Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓
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What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service–take advantage of our 100% success rate. 😁
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Do you write the ad and landing page copy?

Of course we do! We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. ✍️
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Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose–100% free of charge. 😲
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Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to ensure you stay compliant and receive your $10K every month. 💯
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How often will you optimize my account?

We’ll maximize your Google Grant’s potential by tuning-up your account on a weekly basis – or as often as needed. 🤗
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What can I expect in the first 30-days?

Within the first 30-days, we’ll take the time to understand your nonprofit’s objectives and values. From there, we’ll conduct exhaustive keyword research, thoroughly look into your data, build highly effective conversion tracking that gets to the root keyword, and we’ll apply The Olympic Technique.
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Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
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Do you require long term agreements?

We only require a three-month agreement followed by month-to-month. 👏