ReviewAbout
Results
Contact
ReviewAbout
Results
Contact
Let’s work together
A picture of a purple blob.
google grant proposal

How we’ll help Friends of Bonobos with their Google Ad Grant

.

Who we are: We’re a digital marketing agency for nonprofits. Since 2013, we’ve been assisting organizations like yours in reaching their online goals, such as generating leads and attracting top-notch traffic. 🙌

Understanding Power Pages
Google Grant certified professional badge.
Hi
Karen
, 👋
 explore your proposal!
6 columns and 5 rows of pink dots.Featured illustration for proposals.
let’s talk about what's important

Solutions to your problems.

Full Management
Sit back and relax while we take care of everything for your account, including creating ads, writing ad copy, conducting keyword research, and more.
Keyword Research
Our team will suggest a list of recommended keywords after reviewing your keyword wish list, analyzing your website, and reviewing competitor websites.
Ad Copy Approval
The ad copy will be based off your landing page. You’ll have the option to review the ad copy before it goes live, or you can provide your own ad copy.
Lead Gen Campaigns
Lead generation should be a core focus in your strategy. We implement custom landing pages and CRO techniques to improve lead gen campaigns.
Full account Audit
We’ll look at your 3, 6, and 12 month data. We’ll pinpoint the issues, explore potential solutions, and and identify the successes we should prioritize.
Reorganize account
Messy accounts can be hard to navigate, have overlapping keywords, and ads pointing to old landing pages. We’re here to help reorganize everything.
conversion tracking
With the right conversion tracking in place, we can assign each conversion to specific keywords, ad copy, landing pages, channels, and more.
Weekly Meetings
During the first 4-8 weeks, you can opt for weekly meetings to track progress and gain a better understanding of the Power Page strategy.
Real-Time Dashboard
Real-time dashboards that are tailored to your unique needs and include metrics that will have the most significant impact on your growth. 
Microsoft Grant
We manage the $1,000/mo Microsoft Ads for Social Impact grant. If you don’t currently have this grant, we’ll help you with the application process.
Apply for the grant
We’ll help your nonprofit get approved for a Google Grant. Even better, we’ll do this 100% pro bono for you. No strings attached, we promise.
Reinstate Account
If you've been suspended, lost access, or your account has been idle, we'll help you regain access. This is part of our pro bono service to all nonprofits.
the first 30-days

The beginning of a beautiful friendship.

A pink path with dashed lines. It helps readings understand our process by adding number labels.
1

You teach us about your work.

First, we’ll schedule a meeting to learn more about your work, how you’d like to use the Google grant, what conversions you’ll like to track, and what sets you apart from other nonprofits in your market. 👍
2

You’ll get an in-depth look.

To begin, we’ll secure the Google Grant (if needed) or audit your Google Grant. 🤩 Then, we’ll use your keyword wish list, assess your website, and take a look at similar charities 👀 and their ads to create a list of recommended keywords for your account.
A headshot of Ashley Eklund.
Ashley Eklund, Ad Grants Program Manager

I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance.

A pink quotation mark icon.
3

You’ll get proper tracking.

To track the conversions that are important to you, we’ll utilize GA4 and GTM. No GA4 or GTM? Leave it to us, we’ll handle everything for you. 👍
4

You’ll get new ads and Power Pages.

We take everything we learned to create new ads, site links, and more and implement our Power Page strategy that aligns with your goals: increasing traffic, lead generation, or both. 🙌  Pro Tip: Lead gen should be a focus at all times.
how we keep the friendship alive and well

The work we do after the first 30-days.

To ensure you’re maximizing the potential of your Google Grant, we’ll keep your account in tip-top shape by performing all of the tasks below as often as needed. Managing your account involves more than the tasks listed below, but we’ve highlighted a few key responsibilities to keep the proposal concise and informative. 👌

A dark blue check mark icon.
Create new Power Page ads
A dark blue check mark icon.
Check for warnings/notices
A dark blue check mark icon.
New keyword match types
A dark blue check mark icon.
Expand keyword list
A dark blue check mark icon.
Increase ad strength score
A dark blue check mark icon.
Quality score improvements
A dark blue check mark icon.
Ad extension development
A dark blue check mark icon.
Check tracking accuracy
A dark blue check mark icon.
Historical data research
A dark blue check mark icon.
Review popular search terms
A dark blue check mark icon.
Expand negative keyword list
A dark blue check mark icon.
Ad A/B split testing
Keep You Compliant
We’ll maintain your account’s good standing with Google.
Email Updates
We’ll update you through email as we implement changes.
identity verification
We’ll help verify your account with Google (it’s mandatory).
Quick Turnaround
We strive to complete updates in just a matter of days.
power pages
quality score improvement
marketing funnel
lead gen
apply/reinstate

Getting to know who we are.

You’ll work with talent.
We are proud to be among the first ten agencies worldwide to achieve Google’s Ad Grants Certification. Our team has been assisting nonprofits like yours since 2013.🏅‍

You’ll approve everything.
Transparency is key for us, so we promise to keep you informed every step of the way. Our aim is to provide you with regular updates on our activities. Rest assured, we won’t develop new ads or landing pages without your consent, unless we don’t hear back from you for quite a while. 😅

You’ll get your Google Grant.
Don’t stress! If your Google Grant is suspended, we’ll handle the reactivation process and help you maintain eligibility on a monthly basis. And if you don’t already have a Google Grant, we’ll assist you in obtaining one with our unbeatable 100% success rate. 🤯

Application
We’ll update you through email as we implement changes.
100% Success Rate
We’ll update you through email as we implement changes.
Direct Google Support
We’ll update you through email as we implement changes.
Reinstate Account
We’ll update you through email as we implement changes.
experts since 2013
staying in the loop
approve all work
google grant application
recurring meetings
Ga4 and gtm set-up
google meet
recorded meetings
Headshot for Kathleen Ruddy, Chief Executive Officer.
Kathleen Ruddy, Chief Executive Officer
A white quotation mark icon.

We knew we had some challenges, such as a lack of technical know-how and tools to ascertain which digital tactics were performing best. Various team members had tried so many things without ending previous tests, our efforts were effectively cannibalizing each other. Enter the team at Blue Tusk Digital, who began a thorough analysis of all our platforms. They quickly identified several key changes to make immediately and others to follow later. Within a month, we were seeing marked improvements, and over the past year, they’ve tested various strategies and proven where our strengths lie and where they don’t. Today, our digital strategy is more streamlined, easier to manage, and more impactful than it has been in years.

$40,000 Google Grant Pro Recipient
Trust isn’t in the numbers. It’s in transparency.

Real-time online dashboards.

Stay informed about your campaign’s performance with our online dashboards. Gain visibility into your best-performing ads, keywords, and much more! We believe in transparency, and our dashboards reveal information others keep hidden.

You’ll be able to change the date range, download PDF reports, and even customize your dashboard to your liking (at request). Below we’ve included an example dashboard for you to view.

View dashboard
focusing on lead gen campaigns

CRO and custom landing pages.

If your goal is to turn clicks into emails, you can trust us to deliver high-quality traffic that converts well. We achieve this by combining your strategy with conversion rate optimization (CRO) and custom landing pages we design in Unbounce (you can also choose to create the pages yourself). We’ll use CRO tools like Hotjar and UserTesting, which will allow us to conduct A/B tests regularly, along with other strategies. Below are a few other CRO strategies you can expect, along with a few landing pages we've designed. Custom landing pages are only available in our Prestige plan.

no templates
We’ll create custom branded pages to increase conversions.
Heatmaps
We’ll use heatmaps to learn user behavior on the page.
Scroll maps
We’ll learn if users are scrolling to important page sections.
multi step form
For longer forms, we’ll use a multi step form to lower churn.
custom landing pages
pop-ups and Heatmaps
Scroll maps and recording
multi step form
cro platforms
a/b testing
clicks to leads
dynamic text replacement
An arrow icon pointing right or left. It contains our branded colors.
An arrow icon pointing right or left. It contains our branded colors.

2013

Year Founded

$750K

Largest Monthly Budget Managed

98%

Yearly Client Retention

100%

Work Completed In-House

your monthly investment
YOUR MONTHLY INVESTMENT – 30% OFF FOR ALL VISIONSERVE ALLIANCE MEMBERS

No set-up or hidden fees. No long-term contracts.

premium
Full management.
$500
A dark blue check mark icon.
$10K or $40K Google Grant.
A dark blue check mark icon.
1-2 Power Pages per month.
A dark blue check mark icon.
Real-time online dashboards.
A dark blue check mark icon.
GA4 and GTM set-up.
A dark blue check mark icon.
Recurring monthly strategy calls.
A dark blue check mark icon.
Unlimited campaigns/ads/keywords.
A dark blue check mark icon.
Keep your account compliant.
A dark blue check mark icon.
Apply for the grant or reinstate account.
A dark blue check mark icon.
Get account ready for lead gen ads.
premium plus
Full management with faster results.
$650
A dark blue check mark icon.
Everything in Premium.
A dark blue check mark icon.
2-3 Power Pages per month.
A dark blue check mark icon.
Weekly or bi-monthly calls.
A dark blue check mark icon.
Microsoft ad grant management.
A dark blue check mark icon.
Power Page budget optimization.
prestige
Full management and CRO.
$1,500
A dark blue check mark icon.
Everything in Premium Plus.
A dark blue check mark icon.
Lead generation strategy.
A dark blue check mark icon.
Landing page creation.
A dark blue check mark icon.
Conversion copywriting.
A dark blue check mark icon.
Scroll map and recording.
A dark blue check mark icon.
Pop-up and heat maps.
premium
Full management.
Original Price $500/mo.
$350
A dark blue check mark icon.
$10K or $40K Google Grant.
A dark blue check mark icon.
1-2 Power Pages per month.
A dark blue check mark icon.
Monthly account reports.
A dark blue check mark icon.
GA4 and GTM set-up.
A dark blue check mark icon.
Recurring monthly strategy calls.
A dark blue check mark icon.
Unlimited campaigns/ads/keywords.
premium plus
Full management with faster results.
Original Price $650/mo
$455
A dark blue check mark icon.
Everything in Premium.
A dark blue check mark icon.
2-3 Power Pages per month.
A dark blue check mark icon.
Weekly or bi-monthly calls.
A dark blue check mark icon.
Yahoo/Bing ad grant management.
A dark blue check mark icon.
Power Page budget optimization.
prestige
Full management and CRO.
Original Price $1,500/mo
$1,050
A dark blue check mark icon.
Everything in Premium Plus.
A dark blue check mark icon.
Lead generation strategy.
A dark blue check mark icon.
Landing page creation.
A dark blue check mark icon.
Conversion copywriting.
A dark blue check mark icon.
Scroll map and recording.
A dark blue check mark icon.
Pop-up and heat maps.

Hey

Karen

, 👋

I’m Carlos Vizcardo.

Paid Media Manager @ Blue Tusk Digital

I just wanted to take a moment to thank you for the opportunity to work together. We only send proposals to nonprofits we know we can help with their Google Grant. So, we’re really looking forward to the opportunity to work with

Friends of Bonobos

. If you have any additional questions, click below to schedule a quick call with me! 👇

Let’s get started
A photo of Michael Mentado.

FAQs.

A blue icon representing a question mark.

Do you offer any maintenance packages

Yes, we do! We offer a $350 maintenance plan. 🌟

What's included:
• Update 1-2 AdGroups per month.
• One Power Page framework per quarter.
• Monthly account work.
• Unlimited campaigns/AdGroups/keywords.
• Suspension reversal.
• Quarterly strategy calls.
• Monthly account reports.
A blue icon representing a question mark.

Do you offer Microsoft Ads for Social Impact?

Yes, we do. The Premium Plus plan includes this service. 😉
A blue icon representing a question mark.

How many AdGroups do you create in the first month?

It all depends on the type of client and how many power pages are created initially. With that being said, more isn’t always better. There is a delicate balance between being strategic and creating to create. 👍
A blue icon representing a question mark.

Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌
A blue icon representing a question mark.

How often will you optimize my account?

We’ll maximize your account’s potential by tuning-up your account as often as needed. 🤗
A blue icon representing a question mark.

Where are landing pages designed?

Unbounce! The platform allows us to install Hot Jar, dynamic text replacement, pop-ups, and much more. You can also choose to design the landing pages yourself (we’ll provide free consultation). Choosing to create the pages yourself, allows you to stay at a lower plan, but introduce lead gen to your campaigns. 🔥
A blue icon representing a question mark.

Do you need access to our website to design the landing pages?

Nope! We’ll host your landing page through Unbounce, so your page URL might look like "ads.yournonprofit.org". Going this way ensures we can make changes to the page without accidentally damaging your website. 😉
A blue icon representing a question mark.

Will you install Google Tag Manager (GTM) and Google Analytics 4 (GA4)?

Yes, we’ll do this for you! Even better, there’s no extra fee. 😎
A blue icon representing a question mark.

Are you Google Grant certified?

We most certainly are Google certified. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓
A blue icon representing a question mark.

What if we don’t have a Google Grant?

Not a problem. We’ll have your nonprofit approved as part of our standard service–take advantage of our 100% success rate. 😁
A blue icon representing a question mark.

Do you write the ad and landing page copy?

Of course we do! We write completely original ads and landing page copy. Also (if you choose), you can have all your ads approved before they’re published. ✍️
A blue icon representing a question mark.

Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose–100% free of charge. 😲
A blue icon representing a question mark.

Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to ensure you stay compliant and receive your $10K every month. 💯